A brand is not a logo or a tag line. It’s a way of thinking. It represents a set of ideas formed by every experience people have with an organisation, a product, a service – or a city. It makes good business sense to take control of our brand, developing symbols and language that build on what we have and help shape what we can be.Read more
Cities are taking more control of their brands. Developing symbols and language that build on what they have and help shape what they can be.
We can’t do this without you