Why we
need a
brand

A brand is not a logo or a tag line. It’s a way of thinking. It represents a set of ideas formed by every experience people have with an organisation, a product, a service – or a city. It makes good business sense to take control of our brand, developing symbols and language that build on what we have and help shape what we can be.

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Cities are taking more control of their brands. Developing symbols and language that build on what they have and help shape what they can be.

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